About Us
Company History
The Institute of Golf was founded by Craig Dixon, Brad Takai and David Niethe in early 2008.
The idea to establish the Institute of Golf came after Dixon had reached spectacular success with various young teenagers who were involved with The Craig Dixon Academy. This academy was established in 2006. These players went from 36 handicaps to single figures within 12 months.
Dixon quickly realised that, as they developed, they needed guidance in different areas which were outside his expertise. So with this realisation, Dixon went looking for professionals in diverse fields to form a total holistic system to look after a golfer’s technical skills, body and mind.
The Vision of improved performance for every golfer using a holistic approach brought these 3 leading industrial specialists together. With the Institute of Golf, players could and now can have an unprecedented approach that educates, nurtures and evolves the player in a unique fun environment that welcomes players of all abilities.
Since its establishment the team works with many of New Zealand’s leading Professional and Amateur players in New Zealand and is now an industry leader in its field. The IOG team is now 14 deep and is growing fast.
Success on the regional, national and international stage just goes to show that the model that the IOG team has created works, and continues to evolve into something that will challenge any other high performance golf brand around the world.
The game of golf is forever evolving around us and in order for the Institute of Golf to continually expand and improve we as a team need to work together, continue to learn and remember why we do this. We do this for the player. To improve what they love, the game of golf and their standard of life through improved health and wellbeing.
Our Mission
Dedication to our mission, to create dreams and goals, that makes a difference to player’s lives. Inspires them to succeed, improve and make their dreams become reality.
Our Vision
The Institute of Golf’s vision is to become a world leader in golf performance.
Culture
To create champions
Our Brand Promise
Our promise …..Forever Evolving Your Game
Our Promise….
"Forever Evolving Your Game"
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